Once upon a time, Nykaa was considered a shining outlier amongst a sea of loss-ridden tech companies. Having listed in 2021 as a (rare) profitable tech company and the dominating category creator of the online beauty and personal care (BPC) market in India, its shares had debuted with an ~ 80 percent premium. But since … Continue reading The Nykaa Narrative – What’s Taking a Toll on its Profits ?