A recent exchange on Twitter between Deepinder Goyal, co-founder of Zomato, and the company’s official Twitter account, generated some confusion regarding the correct pronunciation of the company’s name. While a poll with over 150,000 responses settled the matter in favour of ‘ZoMaato’, it was interesting to observe that almost 35 percent preferred ‘ZoMaito’.  In Zomato’s … Continue reading Will Zomato’s Four-Pronged Attack Capture India’s ₹55 lakh Crore Food market?