Startup Concepts

Startup concepts in a comic book format. Improve your startup vocabulary with real-world examples and curated resources. 

Created by Chetan and Keshav. Please leave any suggestions you may have at the end!

#42 – How do SaaS Companies determine the most effective Go-To-Market (GTM) strategy?

#41 – Legal considerations for a startup going for fundraising.

#40 – How to bounce back from a down round?

#39 – Startup’s guide to utilising funds.

#38 – Why do VC’s reject funding or further rounds?

#37 – Common mistakes to avoid when seeking VC Funding.

#36 – Navigating through Tough Times.

#35 – How do VCs develop an Investment Thesis?

#34 – Founders’ guide on Key Metrics for raising VC

#33 – How do VC’s Analyse a Startup?

#32 – How to do Due Diligence on a VC Firm?

#31 – To raise Venture Capital or not to?

#30 – Valuation across Stages

#29 – Bootstrapping vs. Raising Funds

#28 – What is DAU/WAU/MAU?

#27 – What is Net Promoter Score?

#26 – B2B vs B2C Startups

#25 – What is a Payback Period?

#24 – What is Monetization?

#23 – Storyboarding a Pitchbook

#22 – What is Traction?

#21 – What is an Innovation Funnel?

#20 – What is a Contribution Margin?

#19 – Churn and Bounce rate

#18 – Wtf is ARPU & AOV?

#17 – What is a Cohort Analysis?

#16 – What is Virality?

#15 – What is LTV/CAC?

#14 – What is a Moat?

#13 – What are ESOPs?

#12 – What is a SPAC?

#11 – WTF is ARR & MRR?

#10 – Understanding Unit Economics

#09 – What is Growth Hacking?

#08 – When to Pivot?

#07 – What is an MVP?

#06 – Founder Market Fit

#05 – Burn rate and Runway

#04 – Product Market Fit

#03- Market Sizing

#02 – A/B Testing

#01 – Co-founder Agreements

Check out our other concepts:

Term Sheet Concepts

Web3 Concepts

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